Emma Giles

Emma Giles is currently the Vice President of Commercial Planning & Brand Activation at Diageo, where Emma successfully led the turnaround of the Guinness brand in a challenging market. Prior to this role, Emma served as the Brand Director for Beer at Diageo. With over a decade of experience at HEINEKEN, Emma held various positions including Brand Director for Heineken and Senior Marketing Manager. Emma holds a Bachelor's degree in Sociology & Spanish from Trinity College Dublin, an MSc in Marketing from Technological University Dublin, and a BA in Spanish and Sociology from Trinity College Dublin. Emma's expertise in brand management, marketing strategies, and sales and distribution analysis have been instrumental in driving growth and success in their career.