Grainne Wafer

Grainne Wafer is an experienced marketing professional with a distinguished career at Diageo since April 2009, currently serving as Global Category Director for Beer, Vodka, Liqueurs, and Convenience. Previous roles include Global Director of Beer, Global Brand Director for Guinness and Baileys, and various senior positions overseeing marketing and innovation across Diageo's spirits portfolio. Prior to joining Diageo, Grainne Wafer held the position of Head of Marketing for Guinness and Smithwicks and served as Senior Marketing Manager from 1999 to 2009. Grainne Wafer holds an MA in English and German from University College Dublin and is currently a Fellow at The Marketing Academy.