Diageo
Jessica Alexander Santos is a seasoned professional in category development and marketing, currently serving as a Category Development Manager at Diageo since November 2022. Prior to this role, Jessica held various positions at Nestlé from November 2016 to November 2022, including Marketing Activation Manager and roles focused on key accounts and product categories. Experience at Grupo Lala as an Analyst in Category Administration involved analyzing and developing fresh milk and refrigerated beverages, while earlier work at PSM ASESORES concentrated on category management for major brands and retail chains. Jessica began her career as a Catalog Analyst at Linio México, specializing in the books, magazines, and music category. Educational credentials include a degree in Commercial Relations from IPN Escuela Superior de Comercio y Administración.
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Diageo
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Diageo plc is a British multinational alcoholic beverages company, with its headquarters in London, England and offices on six continents. Diageo brands include Johnnie Walker, Crown Royal, JεB, Buchanan's, Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.