Jonas Huusom

Jonas Huusom is an experienced executive in the consumer goods industry, currently serving as a Member of the Board of Directors and General Manager at Diageo Denmark since January 2022. With a strong commercial acumen, Jonas drives the agenda for top spirit brands including Baileys, Smirnoff, and Johnnie Walker, while managing P&L responsibilities across Denmark's On Trade, Off Trade, and Special Trade sectors. Prior to Diageo, Jonas held key roles at Carlsberg Group, overseeing soft drink portfolios and leading sales teams, as well as positions at Procter & Gamble where brand development and strategic sales execution were paramount. Education includes a CEMS Master in International Management and a Cand. merc. from Copenhagen Business School, complementing earlier studies focused on Business and Culture.