Pedro Merizalde

Pedro Merizalde is an accomplished marketing executive with extensive experience across various leadership roles in prominent companies. Currently, Pedro serves as the Director of Innovation for Latin America and the Caribbean at Diageo, overseeing Colombia's commercial growth strategies and planning. Pedro holds a position on the Board of Directors at Eficacia S.A., a company focused on commercial solutions and human resource management. Previous roles include Chief Marketing Officer at Alquería and Marketing Director at Danone Dairy, where Pedro was responsible for portfolio strategies and business development. With a solid foundation in marketing and innovation management developed during tenures at Procter & Gamble and Tonica, Pedro's educational credentials include executive programs at top institutions such as the University of California, Berkeley, and Northwestern University, along with a Bachelor's degree in International Business from Rollins College.