Samantha Berdoff

Samantha Berdoff currently serves as a Media & Connections Planning Manager at Diageo, a position held since August 2023. Prior to this role, Samantha spent over two years at Wavemaker US, advancing from Associate Planning Director to Director, Planning, and Director, Omnichannel Investment, with a focus on clients such as Audible and Pernod Ricard. Samantha's career also includes significant positions at 360i as Associate Director of Integrated Media, Carat as Associate Director of Communications Planning, and Wavemaker as Manager of Planning, with experience in communications planning for various brands. Additional roles encompass planning and community management at MEC, Alex and Ani, and Likeable Local, as well as brand ambassadorship with the New Jersey Devils. Samantha holds a degree in Public Relations and Advertising from Rowan University, supplemented by studies at Richmond, The American International University in London.