Will Birkin

Will Birkin is an experienced professional in the beverage industry, currently serving as the Whiskey Category Global Commercial Director at Diageo since November 2014. In this role, Will Birkin has also held positions such as Johnnie Walker Global Head of Commercial and Head of Innovation Commercialisation Europe. Additional responsibilities included serving as Interim Commercial Transformation Director Europe and Head Of Grand Marnier. Prior to Diageo, Will Birkin was the General Manager for Global Travel Retail and Domestic Africa, Middle East & Asia at The Drambuie Liqueur Co Ltd from December 2006 to November 2014, and has a background as Senior Brand Manager and Brand Manager. Will Birkin began career at Diageo in 2004 as ABM for Gordons Gin. Will Birkin graduated with a BCom in Business Commerce from Birmingham University after attending Repton School from 2001 to 2004.