Joanna Borczak

Director, Global Marketing, Branding & Digital Channels at Diaverum

Joanna Borczak has a diverse work experience spanning various industries. Joanna currently holds the position of Director, Global Marketing, Branding & Digital Channels at Diaverum since February 2023. Joanna previously served as Director, Global Marketing & Societal Engagement and Group Marketing Director at the same company.

Prior to their roles at Diaverum, Borczak worked as an e-Health Communication & Marketing Expert, Project Leader, and Chief of Communication Department at Centrum Systemów Informacyjnych Ochrony Zdrowia from April 2018 to July 2019, and at Ministerstwo Zdrowia from April 2018 to July 2019.

Joanna also served as the Marketing Director at Affidea from August 2014 to August 2018, where they led the rebranding process in Poland. Borczak was also the Chief of Marketing and Medical Education Department at MEDIM Sp. z o.o. from August 2009 to August 2014, overseeing marketing and medical education for KARL STORZ ENDOSKOPE devices, LEICA, and da Vinci Surgery.

Their earlier work experience includes roles as Marketing Manager at LUX MED from October 2008 to August 2009, Marketing Manager at LIM MEDICAL CENTER from April 2002 to August 2009, Book Translator at Egmont from January 1998 to December 2003, and Marketing Specialist at PRO FUTURO S.A. (NETIA) from September 2001 to August 2002.

Joanna Borczak has a diverse education history. In 1995 to 1996, they attended St. Clare's, Oxford, where they pursued a 2-year college program in English plus Academic Studies. Later, from 1997 to 2002, Joanna earned a Master's degree in Foreign Trade and Marketing from Uczelnia Łazarskiego w Warszawie. Most recently, in 2022 to 2023, they studied Digital Marketing at Yale School of Management. In addition to their academic achievements, Joanna also obtained certifications in Storytelling for Leaders from LinkedIn in October 2023 and Artificial Intelligence for Marketing from LinkedIn in April 2023.

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