Melody Tu

Melody Tu is an experienced professional with a strong background in communication and marketing. Currently serving as Secretary General of DDIN & DDWN at Didi Chuxing since August 2016, Melody leads efforts in diversity and inclusion initiatives. Prior experience includes a role as Global Marketing Manager at Cheung Kong Graduate School of Business, where strategic marketing plans were developed for global outreach. As Communications Coordinator at BSR, responsibilities encompassed communication and marketing in Mainland China, collaborating with global teams. Additional expertise includes consulting for the United Nations ESCAP, assisting with communication strategies and project promotions. Earlier roles involved program direction and editing for CCTV and involvement in major events like the Beijing Olympics. Melody holds a Master's degree in Communication from Hong Kong Baptist University and a Bachelor's degree in Media from Communication University of China.