Natalia Ruiz Buitrago

Natalia Ruiz Buitrago is an experienced marketing professional with a strong background in customer acquisition, retention, and digital marketing. Currently serving as MAC Marketplace Lead at DiDi since March 2021, Natalia previously held the position of Rider Growth Manager at Cabify from May 2019 to February 2021, where responsibilities included planning and executing customer strategies and budget management. Prior experience includes roles as a Digital Marketing Intelligence Analyst for CPGs at Rappi, Marketing Lead Generation Specialist at ITA TECH Consultoria en TI, and Marketing Strategy Specialist for LATAM at Kelly Services for Google. Natalia began the professional journey with an internship at IBM, supporting sales operations. Educational qualifications include a Master's degree in Marketing from Universidad de Los Andes and a Bachelor's degree in Business Administration and Management from Pontificia Universidad Javeriana.