Michael Pecoraro

Michael Pecoraro is a seasoned professional in marketing research and strategy with extensive experience in leading insights initiatives. Currently serving as VP Insights at Dig Insights since February 2020, Michael has previously held positions including AVP Insights and Director within the same firm, focusing on growth opportunities and innovative strategies. From June 2011 to February 2020, Michael worked at Kantar Millward Brown, rising to Senior Director and specializing in digital ad effectiveness research for major clients, including Procter & Gamble. Prior roles include project coordination at Spurlock Museum and child supervision at Bolingbrook Park District, along with administrative support in an academic endocrinology setting. Michael holds a Bachelor of Arts degree in History from the University of Illinois Urbana-Champaign.