Xuezhu Wang

Xuezhu Wang is a professional with extensive experience in marketing analytics and quantitative research. Currently serving as the Manager of Insights at Dig Insights since September 2022, Xuezhu previously held the position of Sessional Lecturer at the University of Guelph from September 2019 to April 2022, teaching courses on Marketing Analytics and emphasizing the application of analytical models through R Studio. Additionally, Xuezhu has worked as a Quantitative Research Executive at Kantar, where survey design and data management were key responsibilities, as well as a Marketing Specialist at Huaxia Dun & Bradstreet China, focusing on client identification and competitor analysis. Xuezhu holds a Master's degree in Marketing and Consumer Studies from the University of Guelph and a Bachelor of Science in International Business Economics from the University of Nottingham.