Ali S.

Ali B. currently serves as a Senior Digital Marketing Manager at DigiCert, where a comprehensive paid digital strategy is overseen, leading to increased lead form submissions and optimized B2B customer journeys. With over 18 years of marketing experience, including significant roles in Ad Operations, brand strategy, and digital planning, Ali B. has a proven track record in demand generation and campaign optimization. Previous positions include Senior Digital Marketing Manager at Xactly Corp, where a global digital marketing strategy was implemented, and positions at INK Communications Co. and Arrow Electronics, contributing to notable improvements in campaign performance and brand engagement. Ali B. holds a Bachelor's Degree in Business Administration and Management with a focus on Marketing from the UNM Anderson School of Management.