Michael McCumber

Lead Marketing Manager at DigiFabster

Michael McCumber is the Lead Marketing Manager at DigiFabster. Michael has over 15 years of experience in marketing and sales, with a focus on developing messaging and positioning to articulate value propositions and business value. Michael has consistently exceeded lead volume goals, and played a key role in growing product usage from 200 paid subscribers to over 84,000. Michael has produced a wide variety of content, including white papers, web/email/social copy, infographics/ebooks, webcasts, and sales enablement tools. Michael has also maintained relationships with key industry influencers and media. In their previous role as Senior Sales Representative at Matrix Learning Systems, Inc., they launched and managed a telemarketing/telesales program that delivered 675 incremental subscriptions.

Michael McCumber received a Bachelor of Science in Business, Management, and Marketing from SUNY Brockport.

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Timeline

  • Lead Marketing Manager

    Current role