Eefennie Fam

Product Design Lead at Digify

Eefennie Fam has a diverse work experience in the field of design. Eefennie started their career as a Creative Director in an undisclosed company in 2007, where they worked until 2012. After that, they joined Homeasia Media as a Product Designer, where they led usability studies, conducted user interviews, and designed and launched iOS and Android apps. Eefennie then worked at aureso - Automotive Retail Solutions as a UX/UI Designer, collaborating with product owners and engineers to create innovative solutions for the product direction and user experience. Eefennie also designed and released multiple features for web and mobile apps. In 2019, Eefennie joined Digify as a Senior Product Designer, and later became the Product Design Lead. Currently, they are associated with Digify, where they continue to contribute their expertise in product design. Eefennie also worked briefly at Gooish as a UX Consultant in 2020.

Eefennie Fam attended The Interaction Design Foundation from 2020 to 2021, focusing on the field of study in Human Computer Interaction. Additionally, in March 2021, Eefennie Fam obtained a certification in Google UX Design Professional from Coursera.

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