Nouhaila M'chichi is a Competitive Intelligence Analyst at Digimind since July 2019, bringing extensive experience in community management and commercial assistance from previous roles at Smarktic: Smart agency and Prestige Web. Nouhaila began the career with an internship at Hôtel Casablanca Le Lido Thalasso & SPA in July 2015. Educational credentials include a Master professionnel in Communication from Université Hassan II de Casablanca, as well as a Licence in Marketing/Vente and a DUT in Techniques de Commercialisation from Ecole supérieure de technologie Casablanca, complemented by a baccalauréat en Economie et Science Sociale from lycée khansaa.