Pirjo Koivunen

Pirjo Koivunen is a seasoned marketing professional with extensive experience in customer experience management and marketing leadership. Currently serving as Marketing Manager and Customer Experience Manager at Digi- ja väestötietovirasto (Finnish Digital Agency) since January 2020, Pirjo previously held significant roles at Väestörekisterikeskus (Population Register Centre) from December 2006 to January 2020, where responsibilities included Customer Experience Manager and Communication and Marketing Manager. Earlier experience includes positions such as Marketing Coordinator at Gyproc and Marketing Planner at Black & Decker. Academic qualifications comprise a Master of Business Administration (MBA) in Futures Studies and Customer-Oriented Services from Laurea University of Applied Sciences and a Bachelor of Business Administration (BBA) in Marketing and Management from Haaga-Helia University of Applied Sciences.