Sarah Dack

Sarah Dack (Nee Cratchley) has a background in consumer insight and brand management, with experience in various industries such as cinema, television, and consumer goods. Currently, Sarah holds the position of Insight Head at Digital Cinema Media, where Sarah focuses on understanding the impact of cinema and driving relationships with agencies and clients. Prior to this, Sarah held roles as Head of Consumer Insight at FRUKT and ITV Plc, as well as Senior Brand Manager and Insight & Innovations Manager at Nestle Purina. Their career started as a Brand Manager at Nestle, Forest Laboratories, and Novartis.