Preeti Srivastava

Preeti Srivastava currently serves as the Senior Director of Marketing at Digital Divide Data since December 2023. Prior to this role, Preeti accumulated extensive experience at Innodata Inc. over a period of 13 years, where responsibilities included senior management in marketing automations, lead generation, and operations, as well as digital technology and campaign management across global markets. Preeti's expertise encompasses strategic planning and execution of B2B digital marketing campaigns, implementing next-generation marketing automation, and conducting market analysis to develop go-to-market strategies. Additionally, Preeti has held managerial positions in business research and operations, with earlier experience as a research analyst at Koncept Analytics. Preeti holds an MBA in Finance from the Indian Institute of Finance and a Bachelor's degree in Applied Sciences from the University of Allahabad.