Alicia Chan

Marketing Analyst at Digital Impulse

Alicia Chan is a marketing analyst who has worked in a variety of industries. Alicia began their career as a national account coordinator at Morris DigitalWorks. In this role, they were responsible for coordinating digital marketing campaigns for clients. Alicia then transitioned to The Augusta Chronicle, where they managed client services. In this role, they oversaw a team of account managers and was responsible for developing and executing marketing plans for clients. Alicia also created customized reports incorporating data from multiple sources.

Chan then joined MAU Workforce Solutions as a marketing analyst. In this role, they analyzed labor market data to create presentations and enhance marketing efforts. Alicia also implemented tracking and review analytics from website, campaign data, and recruitment metrics. Additionally, they managed Google Ads campaigns for recruitment marketing.

Most recently, Chan has been working as a digital marketing manager at M. Austin Jackson, LLC. In this role, they have executed digital lead generation campaigns, managed the design and maintenance of the company's Wordpress website, and built standardized reporting with marketing metrics, client database, and revenue figures. Alicia has also created blog, email, and social media content.

Alicia Chan has an associate's degree in business administration and management from Penn State University, as well as certification from Google in display advertising, search advertising, mobile advertising, shopping advertising, video advertising, and Google Analytics Individual Qualification.