Manager, Paid Social

Digital Matter is a technology-first, data-led, marketing and media consultancy.  Headquartered in New York, Digital Matter provides consulting and services in business transformation, privacy-first data strategy, and integrated media buying. We are looking for a Paid Social Manager to support a growing portfolio of consumer and retail clients.   The Role  As a Paid Social Manager, you will assist in the day-to-day management (internal & external), optimization, and strategy of campaigns across primarily Meta & TikTok. Experience with Reddit, Pinterest, Snap, and X (formerly Twitter), a plus. 

Responsibilities

• Day-to-day management of Paid Social campaigns, with oversight & responsibility of pacing, optimization, and reporting
• Manage 1 Senior Associate who will lead ad trafficking & creative specs; responsible for QA of all builds in platform
• Assist with campaign architecture & execution
• Analyze large quantities of data and proactively identify optimization opportunities to communicate to internal and external stakeholders
• Provide insightful recommendations based off best practices as they align to the client’s overarching goals inclusive of creative, copy, audiences, and placements; analyze ‘best in class’ creative examples in market to put forth recommendations & creative requests accordingly
• Present recommendations to internal & external stakeholders; be the primary Paid Social contact for select clients
• Provide recommendations (internal & external) around audience targeting based on client priorities
• Lead meetings & communications with Paid Social partners; responsible for next steps & follow ups on said calls
• Consistently keep team informed on status of projects verbally and/or in writing
• Remain current with industry trends, continually leveraging new tools and industry best practices to boost efficiency and effectiveness of campaigns

Requirements

• 3+ years of hands-on Paid Social campaign management experience
• Proficient in Microsoft Excel & PowerPoint
• Proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes, and identify opportunities
• Active interest in social media, performance media, marketing, and ecommerce; interest in Fashion is a plus
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, attention to detail, and proactivity
• BA/BS or equivalent with an emphasis on marketing, business or coursework of a quantitative nature

Offer

• Competitive salary + year-end bonus tied to Company performance
• Full coverage health insurance including Medical, Dental, and Vision
• 401K with company contribution
• Unlimited vacation days
• Paid parental leave
• Digital Matter cell phone plan