Sanne Kieftenburg

Sanne Kieftenburg has a diverse work experience. Sanne started their career as a Marketing Manager Intern at Make Marketing Magic in February 2017 and worked there until July 2017. Sanne then worked as an SEO Marketer at Booming from July 2017 to August 2019. Following that, they joined RetailTrends as a Web Analyst, focusing on web analytics using tools such as Google Analytics, Google Tag Manager, Hotjar, and Data Studio. Sanne worked there from September 2019 to April 2020. In October 2019, Sanne also began working as a Data Analyst at ANWB Webwinkel, where they primarily worked on data visualizations and CRO. Sanne left ANWB in June 2020. From September 2020 to May 2022, Sanne worked at Eneco as a Digital Analyst, specializing in web analytics, CRO, and dashboarding. Sanne also contributed to the migration to Google Analytics 4 and promoted a data-driven approach to work. In June 2022, Sanne joined NRC as a Data Analyst and stayed there until January 2023. Currently, they are employed at ABN AMRO Bank N.V. as a Data Analyst. Outside of their work, Sanne has been associated with Digital Power, a data consultancy company that offers services and knowledge through its Digital Power Datahub since September 2019.

Sanne Kieftenburg completed their Master's degree in Business Administration (Marketing & Digital Business track) from the University of Amsterdam in 2019. Prior to that, they earned a Bachelor's degree in Bachelor Communicatiewetenschap from the same university in 2017. In addition to their formal education, Sanne obtained certifications in SQL for Data Science with Google Big Query from Udemy in January 2020, R programming from Udemy in December 2019, and Google Analytics Advanced and Google Tag Manager basis from Google in September 2019.