Katy Alexander

Katy Alexander is the Global Director of Marketing & Communications at Digital Science. Katy has over 8 years of experience in marketing and communications, with a focus on the academic and scientific publishing industry.

Katy started their career as a Marketing Manager at Nature Publishing Group, where they were responsible for a portfolio of academic journals within the medical and life science fields. Katy developed and implemented global marketing strategies, managed budgets, and conducted campaign reporting and analysis to improve marketing outreach and effectiveness. Katy was also responsible for the launch of the Nature iPad App, which generated over 40,000 downloads in four months.

In February 2015, Katy joined BMJ as Head of Strategic Marketing. In this role, they developed and delivered business and marketing strategy for over 60 journals to drive growth, as well as identify and optimise new market entry. Katy also championed horizon scanning activities, conducted reviews of portfolios to determine product viability and goals, including financial targets, market gap analysis, value proposition articulation and setting of KPIs. Katy led a team of 5 employees with a strong focus on team management, personal development and career progression.

In March 2018, Katy joined Digital Science as Global Director of Marketing & Communications. In this role, they are responsible for leading the marketing and communications function for the company globally. Katy is also responsible for developing and executing strategic marketing plans, managing budgets, overseeing marketing operations, and leading a team of marketing professionals.

Katy Alexander has a business analytics degree from Wharton Executive Education and a BA.Hons in Oriental Studies from the University of Oxford. Katy also has a degree in medicine from Université Paul Sabatier Toulouse III and attended Lycee Victor Hugo.

Some of their coworkers include Nicole Hayes - People Manager, Richard Koks - Senior Data Scientist, and Simon Porter - Director of Innovation. Their manager is Daniel Hook, CEO.