Cátia Barradas

Strategic Account Manager at Digital Turbine

Cátia Barradas' work experience begins with their role as a Strategic Account Manager at Adsmovil since November 2021. Adsmovil is a leading company in digital advertising solutions in Latin America and the Hispanic market in the United States, with a presence in Spain, Portugal, and France. They develop integrated campaigns with advanced segmentation and programmatic buying capabilities.

In 2021, they also worked as a Strategic Account Manager at AdColony, a mobile advertising platform with a global reach of over 1.5 billion monthly users. They provide advertisers and publishers with cutting-edge mobile technology, high-quality ad experiences, and verified third-party visibility rates, among other features.

Starting in 2022, Cátia held the position of Strategic Account Manager at Digital Turbine, an independent growth and monetization platform for mobile advertising. They aim to level the playing field for advertisers, publishers, operators, and OEMs.

Prior to these roles, Cátia worked as an Integrated Account at Dentsu Aegis Network from 2019 to 2021. Before that, they served as a Digital Executive at AdUX from 2017 to 2019, where they contributed to digital marketing strategies. Cátia also worked as a Coordinator at Arena Media from 2015 to 2017, responsible for accounts, planning, and campaign optimization.

Cátia's career started in 2004 as a Media Planner at Starcom Mediavest Group until 2007. Cátia then joined MPG as a Media Planner, working on a major telecommunications account. From 2008 to 2015, they worked as an Account Executive at Initiative, managing Unilever brands across various categories and overseeing campaign planning, execution, optimization, and reporting.

Overall, Cátia Barradas has a diverse and extensive background in strategic account management, digital advertising, and media planning across different industries and regions.

Cátia Barradas completed their education from 2000 to 2005 at the Universidade Lusófona - Centro Universitário Lisboa, where they obtained a Licentiate degree in Publicidade (Advertising). Cátia also holds a certification as a Google Adwords Certified User from Google. No specific information is provided regarding the month or year of obtaining the certification.

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Timeline

  • Strategic Account Manager

    July, 2022 - present