Itai Cohen

SVP Marketing And Strategy at Digital Turbine

Itai Cohen has a diverse work experience spanning various roles and industries. Itai is currently the SVP Marketing and Strategy at Digital Turbine since January 2022. Prior to this, Itai worked at Fyber where they held multiple roles, including VP Marketing and Corporate Strategy from September 2020 to January 2022, Senior Director of Corporate Strategy from September 2019 to September 2020, and Director of Corporate Strategy from September 2017 to September 2019.

Before joining Fyber, Itai was an Associate at The Boston Consulting Group from June 2015 to June 2017. In this role, they conducted market, financial, and operational analysis for large multinational corporations. Itai also developed initiatives to transform the digital marketing operations of a multinational pharmaceuticals company and contributed to the Go-To-Market strategy for a multinational industrial company's global digital offering.

Itai's earlier experiences include working at Matomy Media Group as a Senior Programmatic Trading Manager from February 2015 to May 2015, Media Trading Manager (Buying & Selling) from January 2014 to February 2015, and Media Buyer from July 2013 to January 2014. In these roles, they were responsible for media buying, negotiating collaborations with media partners, optimizing campaigns, and managing strategic relationships.

Itai also completed an internship at Yigal Arnon & Co., a leading Israeli law firm, where they worked in the high-Tech and M&A department from March 2012 to March 2013. During this time, they gained experience in venture capital, startup financing, Mergers and Acquisitions, and antitrust compliance.

In addition, Itai worked at Kidum as a GMAT Teacher from February 2011 to March 2012, teaching Israeli professionals the skills needed for the Verbal section of the GMAT. Itai also served as a PET Teacher from June 2008 to March 2012, teaching preparation courses for the Psychometric Entrance Test (PET) in Israel, with a focus on the English section.

Itai Cohen attended Bar-Ilan University from 2008 to 2012, where they obtained a Bachelor of Laws (LL.B.) degree in Law. In 2010, they also briefly studied at Bucerius Law School, focusing on Law. Following their education, Itai Cohen became a Member of the Israel Bar Association in May 2013.

Links

Timeline

  • SVP Marketing And Strategy

    January, 2022 - present

View in org chart