Tracey Cornwel-Smith

Tracey Cornwel-Smith is an accomplished marketing professional with extensive experience in digital wellness and integrated campaigns. Currently serving as the Marketing & CX Director for CSIRO Total Wellbeing Diet at Digital Wellness since October 2013, Tracey excels in member acquisition, retention, budgeting, and launching innovative programs. Previous roles include Marketing Manager (Demand Programs Lead) at IBM Australia, where responsibilities involved developing effective campaigns to support sales teams, and Direct Marketing Consultant for AMP, overseeing the launch of the Flexible Super Fund. Tracey's career also features positions at AAT, Reckon, Sybiz Software, Sage Pastel Accounting, Three Cities Group, and Venue Finders. Educational qualifications include a Bachelor of Commerce in Marketing and Information Systems from Unisa Midrand Campus and certifications from the Advertising Federation of Australia and Impact Factory.