Dana Belanger

Dana Belanger is an experienced executive in strategic intelligence and consumer insights, currently serving as SVP and Head of Strategic Intelligence at Digitas North America since September 2021. In this role, Dana partners with teams to create custom research projects that support business development and enhance understanding of consumer behavior. Prior to this position, Dana was VP and Group Director, Head of Consumer & Cultural Intelligence, where Dana successfully expanded the insights and research team's capacity. Dana also held leadership roles at GroupeConnect and Starcom, demonstrating expertise in managing teams and directing impactful research initiatives for notable clients. Dana's career began at Draftfcb and Starcom, focusing on account management and media strategy. Dana holds a Bachelor of Science degree in Advertising from the University of Illinois Urbana-Champaign.