Jair Reina

Jair Reina serves as VP Group Director, Architect, and Head of Engineering at Digitas North America, overseeing the Technology Front-end Capability across multiple offices and teams in the United States and internationally. With extensive experience in front-end development and architecture, Jair has led the front-end practice in the Chicago office and partnered with UX teams on project feasibility. Prior roles include Associate Director of Technology at Prodigious Latin America, where project management and technical evaluation were key responsibilities, and Production Manager/Technical Lead at BOSZ Digital, focusing on team management and client negotiations. An educational background in Information Technology and Software Development, complemented by advanced training in React and Artificial Intelligence, further supports Jair Reina’s expertise in the technology sector.