Kelley Smith

Kelley Smith is a seasoned creative strategist with extensive experience in hybrid creative and connections strategic thinking across various brands. Currently serving as a Senior Creative Strategist at Digitas North America since February 2022, Kelley focuses on enhancing CRM channels for Chapstick and Nicorette. Previously, as a Creative Strategist at TracyLocke, Kelley contributed to significant campaigns for notable clients including Pizza Hut and Diageo by conducting research and crafting compelling narratives. Kelley's early career included roles as an intern at United Entertainment Group, where project coordination for events like the Doritos "Blaze the Beat" event was key, and at TracyLocke, where strategic insights were developed for diverse brands. Educational background includes a Bachelor's degree in Advertising and Theatre from the University of North Texas, complemented by leadership in strategic roles during collegiate competitions.