Lateef Mauricio

Lateef Mauricio is a seasoned marketing leader with extensive experience in global strategy and business development. Currently serving as Vice President and Group Director of Connections Strategy at Digitas North America, Lateef oversees strategy for notable clients including Visa and Pfizer, focusing on various strategic lanes such as GTM and CRM. Previous roles include Director of Global Government Marketing at Dun & Bradstreet, where Lateef significantly increased brand preference and revenue pipeline, and Head of Global Marketing at Omega Performance, where Lateef transformed their marketing structure. Additional experience includes co-founding NOVA Advertising and holding key positions at Sure Secure Solutions, Eyak Technology, and AAA Print and Promotions. Lateef holds a Master of Arts in Global Commerce and Policy and a Bachelor of Science in Marketing, both from George Mason University.