Rebecca D.

Rebecca D. has extensive experience in digital advertising and analytics, currently serving as the Director of Digital Advertising & Analytics at Dillard's Inc. since February 2012. In this role, Rebecca manages a team focused on SEO, SEM, social media, remarketing, and affiliate networks, while overseeing international advertising and achieving year-over-year revenue growth aligned with ROAS goals. Previous positions at Dillard's include Internet Sales Manager, Advertising Coordinator, and Associate Sales Coordinator, where Rebecca utilized data analysis tools to drive customer awareness and sales. Earlier experience includes a marketing internship at SheKnows, and Rebecca holds a Bachelor of Science degree in Marketing from the W. P. Carey School of Business at Arizona State University.