Mayra Herrera

Mayra Herrera is an experienced program manager currently at Dine Brands Global, specializing in CRM and digital marketing since January 2021. Prior to this role, Mayra served as a Product Marketing Manager at Princess Cruises, where a comprehensive marketing and communication plan for Shore Excursions was developed, alongside leveraging data for strategic insights. Mayra also held the position of Sr. Product Marketing Specialist, focusing on go-to-market strategies for Europe and Exotic cruise products. Additional experience includes a customer experience MBA internship at DIRECTV, strategic analysis at Fox Networks Group, and financial analysis at Warner Music Group. Mayra earned an MBA from UCLA Anderson School of Management and a Bachelor of Arts from UCLA.