Direct Group Pty Ltd
Algernon (Algy) Pereira GAICD, BCOM, currently serves as Group CEO and Board Member at Direct Group Pty Ltd, overseeing TVSN and Innovations since July 2023. With extensive experience in retail and management, Pereira held positions including Managing Director at FREECHOICE Tobacco & Gifting and Chief Executive Officer for various companies such as Cue Clothing Co. and Flannerys. Pereira co-founded Primex Australia and played a pivotal role in managing commercial operations at Metcash. Education includes a Graduate Diploma from the Australian Institute of Company Directors and a Bachelor of Commerce in Marketing and Accounting from the University of Madras.
This person is not in any teams
Direct Group Pty Ltd
Direct Group is one of Australia’s leading direct to consumer retailers. It is a trusted provider of products and services to the growing, high spending senior demographic (45+ age group) which is often neglected and not effectively reached by traditional retail and e-commerce players. The Group markets and sells throughout Australia, New Zealand and Asia communicating directly with its customers through online, print, television and digital publishing. The business operates through two divisions - TVSN and Innovations. Both divisions offer a broad range of merchandise across apparel, jewellery, homewares, health, beauty, craft, bed linen, electronics, books, entertainment and pets. Direct Group’s head office and supporting infrastructure of TV and design studios, online marketing teams, contact centres, editorial team, integrated product sourcing and customer order fulfilment are located on 5.3 hectares in the northern suburbs of Sydney, Australia.