Matt Walton

Matt Walton is an experienced leader in digital transformation and experience design, currently serving as Head of Experience Design at Direct Line Group since November 2018. Walton has a proven track record of enhancing customer experiences across multiple brands, including Direct Line, Churchill, and Green Flag. Prior roles include Digital Transformation Lead and Digital Director at Direct Line Group, where responsibilities spanned digital strategy, performance optimization, and product management. Previous experience encompasses senior marketing and online trading roles at The Times, Dixons Carphone, Virgin Media, and BT Retail, demonstrating a strong background in driving digital growth and commercial performance. Matt Walton holds a BA (Hons) in Design Management from De Montfort University.