Scott Nichols

Scott Nichols is a Senior Digital Analyst at Direct Line Group, with extensive experience in digital analytics and web optimization. Previous roles include Web Analyst at PlayStation and Digital Data Analyst at Direct Line Group, where implementation enhancements and data accuracy were key focuses. In prior positions at Signet Jewelers, Scott served as Lead Web Analytics Specialist, contributing to significant data accuracy improvements across multiple brands. Experience at Aviva involved producing automated analytics dashboards and managing MI and reporting for audits, with earlier roles encompassing MI analysis at Marsh and account management at Soup. Scott holds a Bachelor of Science in Computer Science from Loughborough University.