John West

John West has a diverse work experience in marketing and strategy roles. John started their career at Nationwide Insurance as a Marketing Manager, where they managed the homeowners insurance product and created affinity programs. After that, they worked at Productivity Inc. as a Marketing Director, developing digital and catalog strategies. John then joined HSBC as a Vice President, Marketing Services Director, leading direct mail programs for credit card portfolios. Following that, they joined Freedom Graphic Systems as a Senior Consultant, focusing on direct mail campaign strategies for the financial services sector. John later worked at The Standard as a Director, Product Marketing, marketing employee benefits and leading product development. John then joined Freedom Financial Network as a Direct Mail Channel Manager, launching the direct mail channel for personal loans and debt settlement. Most recently, they have been working at Direct Marketing Solutions as a Senior Director, Marketing & Strategy, providing direct mail strategies, assisting clients with lead generation, and delivering market insights.

John West completed their Bachelor of Science degree in Political Science from Willamette University from 1982 to 1984. In 1999 to 2000, they obtained a Professional Direct Marketer designation (PDM) from UMKC Henry W. Bloch School of Management. In 2011 to 2012, John pursued a Business Leadership Program from the Portland State University - School of Business. In addition, they studied Business at Mt. Hood Community College from 1980 to 1982. John also holds a Certificate in Insurance Direct Marketing from the Association of National Advertisers, although the specific date of obtaining this certification is not provided.