At Direct Soccer, we’re driven by a passion for innovation, quality, and teamwork. What started as a family business founded by Bryce and Joyce Gibson has grown into one of the UK’s most trusted teamwear specialists, but we’ve never lost the personal touch that got us here. 

We were ahead of the curve in 2002, launching one of the UK’s first-ever online teamwear stores at a time when e-commerce was still in its infancy. Since then, we’ve evolved, adapted, and pushed the boundaries to stay at the forefront of the industry. 

Our reputation is built on speed, reliability, and efficiency, but what truly sets us apart is our people. We are a down-to-earth, hardworking team that thrives on collaboration, fresh ideas, and continuous improvement. Whether we’re helping grassroots clubs, schools, or local teams, we bring the same dedication and expertise to every order. 

At Direct Soccer, we don’t just sell teamwear, we support the teams, clubs, and communities that bring the game to life. 

Apparel & Fashion

E-Commerce

Sports

Direct Soccer

Joyce Gibson

Rob S.

Ali Ozbelen

Abbey Gibson

This department focuses on analyzing and optimizing data processes to enhance operational efficiency.

Data Operations

This department focuses on developing marketing strategies and managing the logistics of product delivery.

Marketing and Fulfilment

This department manages and oversees the retail aspects of the business, focusing on effective shop management and customer experience.

Direct Soccer

Org chart

Teams

Data Operations

Marketing and Fulfilment

Retail Operations

Offices

Direct Soccer

Org chart

Teams

Data Operations

Marketing and Fulfilment

Retail Operations

Offices

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