DirectAvenue
Scott Kowalchek is an accomplished media executive with extensive experience in the industry. Currently serving as CEO and President of DirectAvenue since April 2007, Scott leads a data-driven team focused on surpassing client KPIs through innovative solutions that integrate television, video, and digital mediums. Prior to this role, Scott held the position of Senior Media Manager at Euro RSCG (Havas) from July 1999 to April 2007, Media Director at Williams Worldwide from 1994 to 1999, and Media Planner at ICG (Carat) from 1993 to 1994. Scott holds a BA in Management/Economics from Hartwick College, attended from 1987 to 1991, and graduated from Avon High in 1987.
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DirectAvenue
Data-Driven by nature and collaborative at heart, DirectAvenue excels at meeting the KPIs of our clients across Broadcast and Cable TV, Connected TV, Programmatic, Social Media and Digital platforms that geofence and remarket to engaged consumers as they consume content across multiple devices and platforms. Our aggressive approach to Brand Response Media, applied with our tactical media buying expertise lowers media costs, expands reach and frequency and our ability to attribute leads, acquisitions and sales to media in near-real time provides our clients a strategic advantage unlike any other agency. We are founded on entrepreneurial spirit and a true passion for what we do. We are firm believers in the value of long-term relationships and trust – we understand that our success comes only as a result of the success of our clients. We Expect More. So should you.