BC

Brenda Covrett

VP Growth & Development at Directions Credit Union

Brenda Covrett has a diverse work experience spanning over multiple industries. Brenda began their career as an Assistant Account Executive at Mitchell & Company, where they managed sales promotion and advertising campaigns for Fortune 500 companies. Brenda then moved on to Creative Marketing Enterprises, where they served as a Senior Project Director and led custom marketing research projects for various corporate clients. Brenda then joined Dana Commercial Credit as a Senior Marketing Research Analyst, where they were responsible for market analysis, customer satisfaction surveys, and competitor tracking. Currently, they hold the position of VP Growth & Development at Directions Credit Union, overseeing marketing and branding initiatives, as well as managing the marketing and business development team. Brenda is also actively involved in strategic planning, market research, and product development at the credit union.

Brenda Covrett completed their education from 1986 to 1990 at The University of Toledo, where they obtained a Bachelor of Business Administration (BBA) degree. During their time at the university, Brenda specialized in the fields of Marketing, Advertising, and Communications.

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Timeline

  • VP Growth & Development

    May, 2002 - present