Directive
Hope Katakis serves as the Associate Director of Paid Media at Directive since October 2023, leading a team of Account Strategists and Specialists to develop client relationships and oversee campaign execution. Prior to this role, Hope managed a team of Media Traders at Radancy, focusing on PPC channels, and served as SEM Manager at HawkSEM, providing comprehensive marketing management and insights across various platforms. Experience includes roles at Radancy as a Performance Media Specialist, at Echo Global Logistics in Sales Operations, and earlier positions in marketing and event management. Hope holds a Bachelor's Degree in Psychology and Integrated Marketing Communications from Roosevelt University, where participation in athletics as a student athlete was complemented by supervisory duties at the fitness center.
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Directive
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We're the performance marketing agency for software brands that delivers what others only promise. We help marketers at software companies exceed their lead, opportunity, deal, and revenue goals through performance marketing via organic search, paid media, performance creative, and business intelligence solutions. Founded in 2014 and headquartered in Irvine, California. Directive is on a mission to help 15,000 people do better SaaS marketing by 2024.