Larissa Williams

VP, Performance Marketing at Directive

Larissa Williams is the Director of SEO at Directive. Larissa has over 10 years of experience in the field of SEO and digital marketing.

Larissa started their career as an SEO analyst at Seer Interactive in 2009. In their role, they provided strategic oversight for Fortune 100's and emerging brands. In 2017, they were promoted to SEO & Digital PR Director at Effective Spend. In this role, they led a team of 35 people and was responsible for the strategy and execution of digital marketing campaigns.

In January 2021, Larissa joined Workshop Digital as their Director of SEO. In this role, they are responsible for overseeing a team of SEO analysts and providing tailored cross-divisional strategies to achieve business goals.

Larissa Williams has a Master's Degree in Journalism from The University of Texas at Austin. Larissa also has a BA in Journalism from Arizona State University. Larissa is certified by Google in both Google Analytics and Google AdWords Search.

Larissa Williams reports to Garrett Mehrguth, CEO. Larissa Williams works with Andrew Choco - Senior Director of Sales, Caitie Collins - COO, and Brady Cramm - VP, Strategic Investments.

Links

Previous companies

Seer Interactive logo
Practice Cafe logo
Effective Spend logo

Timeline

  • VP, Performance Marketing

    Current role

  • Director of SEO

    August, 2022

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