Shakila Liyanage

Shakila Liyanage is an experienced marketing professional with a strong focus on paid media and digital marketing strategies. Currently serving as Associate Director of Paid Media at Directive since February 2023, Shakila specializes in full funnel strategies for technology and B2B SaaS sectors. Previous experience includes roles at Thrive Digital where Shakila held multiple titles from Performance Strategist to Team Strategist, as well as positions at RTOWN, Digibrush, and SearchMax, where expertise in search marketing and performance marketing was developed. Educational qualifications include a Chartered Postgraduate Diploma in Marketing from The Chartered Institute of Marketing and a Bachelor's Degree in Management and Marketing from Edith Cowan University, complemented by further studies in business and information technology.