Michael Cohen

Michael Cohen has a diverse work experience in the field of marketing and advertising. Michael is currently serving as the President of MSC Marketing Services since March 2018, where they specialize in online advertising management, setup, training, and consulting services. Prior to this, they worked as the Director of Marketing Acquisition at DiscountMugs since February 2013. Michael was also the VP Direct Marketing at Green Dot Advertising from April 2008 to June 2012, where they managed direct marketing campaigns, SEO, and SEM analysis. Before that, they held the position of Account Director at SapientNitro from March 2006 to June 2007, and played a crucial role in implementing customer acquisition and direct marketing strategies. Additionally, they have worked as a Measurement Manager and Assistant Interactive Director at Planning Group International from December 2001 to November 2005, and July 2001 to December 2003 respectively. Michael started their career at Morris Communications as a Corporate Marketing Specialist from July 2000 to June 2001, and with Aramark as an Account Manager from July 1997 to June 2000. Michael began their professional journey as a Sales and Marketing Representative at Tile International from February 1995 to December 1996.

Michael Cohen completed their Bachelor of Science degree in Marketing from Bentley University, where they attended from 1992 to 1996. Before that, they obtained an Academic Achievement degree in Accounting from Hull High School, which they attended from 1989 to 1992. Additionally, they have obtained various certifications such as Microsoft Advertising Certified Professional from Microsoft in August 2019, as well as multiple certifications from Google including Google Ads Display Certification, Google Analytics Individual Qualification, Google Ads Measurement Certification, Google Ads Search Certification, and Google Shopping Ads Certification, all obtained in 2020.