Jacob Ayoub

Jacob Ayoub, CPP, is an accomplished professional with extensive experience in consumer insights and product strategy, currently serving as Vice President of Consumer Insights & Product Strategy at Discover Financial Services. In this role, Jacob leads a team focused on uncovering insights that drive business strategy and enhance customer experience across various financial products. Previously, Jacob held senior positions at Salesforce, where significant resource expansions were achieved, and at The Clorox Company, managing insight teams that contributed to half of the company's sales. Jacob’s career also includes roles at Diamond Foods, Johnson & Johnson, and Wyeth Consumer Healthcare, as well as educational credentials in International Business and Marketing from Michigan State University and Chulalongkorn University.