Svetla Pavlova

Svetla Pavlova, MBA, currently serves as a Senior Channel Specialist in Marketing Operations at Discover Financial Services, where responsibilities include planning, executing, and optimizing digital campaigns and organizing internal marketing structures. Previously, Svetla held the position of Performance Marketing Manager at Epsilon, focusing on demand generation strategy and campaign execution, and also served as a Senior Associate in Omnichannel Marketing, supporting various verticals with campaign strategy and ROI analysis. Prior experience includes roles as Marketing Manager at Threekit, where marketing strategies for 3D visualization were developed, Associate Product Marketing Manager at Press Ganey, managing go-to-market strategies, and Marketing Associate at Northwestern Mutual, enhancing sales enablement initiatives. Svetla's educational background features an MBA in Entrepreneurship and Innovation from the University of Illinois Urbana-Champaign and a Bachelor's Degree in Business Management from Northeastern Illinois University.