Heidi LaVanway

Heidi is the Vice President of Marketing for Discovery Senior Living. An experienced corporate strategist and implementer, Heidi has been developing marketing, sales and creative strategies for highly matrixed healthcare, real estate, tech enterprises and nonprofit organizations for more than eighteen years.

After earning a Bachelor of Fine Arts degree in Marketing and Graphic Design from Michigan State University, she served large-scale, Chicago-based healthcare entities for more than 12 years, leading the development and execution of traditional and digital marketing programs, branding and communications initiatives, creative direction and design, content production and user experience, and other key strategic functions.

As a Certified Direct Marketing Professional and multiple national award winner for outstanding media and specialized print publications, Heidi’s combined healthcare and real estate industry experience, and ability to leverage data-driven analysis and modern marketing technologies has empowered high-performance lead generation and supported the continuing expansion of Discovery Senior Living’s portfolio.

Heidi is a proud volunteer and contributor to multiple charitable and healthcare organizations. She enjoys travel, spending time with family in the Midwest and Rocky Mountains, downhill skiing and outdoor activities. She resides in Naples with her husband and son.