Kelsey Herrold

Kelsey Herrold is an accomplished professional with extensive experience in digital media analytics and marketing. Currently serving as Sr. Manager of Digital Media Analytics & Optimization at Disney Parks, Experiences and Products since October 2016, Kelsey leads a team focused on advanced analytics media attribution. Previous roles include Digital Media Analytics Manager at Disney, where insights into cross-channel measurement and optimization were provided, and Manager of Digital Acquisition Marketing at Marriott International, where Kelsey drove performance for numerous digital marketing campaigns across various brands. Additional experience includes serving as a Digital Performance Analyst at Choice Hotels International and an Account Management Associate at eBay Enterprise Marketing. Kelsey holds an MBA in Organizational Leadership from Pepperdine Graziadio Business School and a Bachelor of Science in Marketing from W. P. Carey School of Business – Arizona State University, complemented by minors in Communication and Film & Media Studies and an International Business Certificate.