Disney Experiences
Kelsey Herrold is an accomplished professional with extensive experience in digital media analytics and marketing. Currently serving as Sr. Manager of Digital Media Analytics & Optimization at Disney Parks, Experiences and Products since October 2016, Kelsey leads a team focused on advanced analytics media attribution. Previous roles include Digital Media Analytics Manager at Disney, where insights into cross-channel measurement and optimization were provided, and Manager of Digital Acquisition Marketing at Marriott International, where Kelsey drove performance for numerous digital marketing campaigns across various brands. Additional experience includes serving as a Digital Performance Analyst at Choice Hotels International and an Account Management Associate at eBay Enterprise Marketing. Kelsey holds an MBA in Organizational Leadership from Pepperdine Graziadio Business School and a Bachelor of Science in Marketing from W. P. Carey School of Business – Arizona State University, complemented by minors in Communication and Film & Media Studies and an International Business Certificate.
This person is not in any teams
This person is not in any offices
Disney Experiences
35 followers
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Parks Disney Parks is one of the world’s leading providers of family travel and leisure experiences, with six resort destinations across the globe, including 12 theme parks, 55 resort hotels, and other unique vacation experiences. Experiences Disney Signature Experiences offers family travel and leisure experiences beyond theme parks inclusive of Disney Cruise Line, Disney Vacation Club, Aulani, A Disney Resort & Spa, Adventures By Disney, National Geographic Expeditions and Storyliving by Disney. Products Disney Consumer Products brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally.