Tammy Jacobson

Tammy Jacobson is a seasoned marketing professional with extensive experience in strategic partnerships and promotions within the Disney Parks, Experiences and Products division since 2004. Currently serving as Senior Manager, Marketing Strategic Partnerships & Promotions, Tammy leads initiatives aimed at maximizing marketing investments to enhance park visitation and resort bookings. Previous roles include Manager of Marketing Strategic Partnerships, where Tammy played a key role in high-profile collaborations for the Walt Disney World 50th Anniversary Celebration, and Manager of Marketing Strategy, contributing to the success of over 47 million annual visits to Walt Disney World. Additionally, Tammy has held positions involving meetings and conventions marketing, digital marketing, and promotional relationships, ensuring cohesive communication strategies that boost revenue and brand awareness. Prior experience includes serving as District Marketing Manager at Southwest Airlines from 1993 to 2004. Tammy holds a Bachelor of Business Administration with an emphasis in Management and Marketing from the University of San Diego.