Aparna Nandakumar

Aparna Nandakumar is an experienced professional in strategic marketing and insights with a current role as Associate Director and Head of Strategy and Insights at Zee Entertainment Enterprises Limited since November 2020. Previously, Aparna served as Senior Manager for Strategy and Insights at BARC India, contributing to viewership trend analysis for South Indian broadcasters. Earlier roles include content and SEO strategy at White Panda, market research intern at Deshabhimani Printing and Publishing House, and strategic planning intern at Leo Burnett. Aparna holds a Post Graduate Diploma in Strategic Marketing and Communication from MICA and a Bachelor of Commerce in finance and taxation from St. Teresa's College, Ernakulam.