Gurjeev oversees distribution for the company. His role involves expanding Star's footprint and accelerating the distribution agenda for India. Gurjeev also has moved the international business from strength to strength - currently, Star is available in over 109 countries. His current portfolio includes distribution, ad sales & syndication for international business. His key territories include the UK, Europe, US, ME, Africa & APAC.
Gurjeev believes in delivering. He believes that the right mix of people, passion and vision can turn things around and deliver success for a business. In his current role, Gurjeev has created efficiency in the market and improved the business yield. He has also opened new markets with the syndication business and increased the business footprint through deeper reach and new subscribers. Gurjeev moved to London to lead the International Business for Star after a stint at MediaPro India (JV between Star & Zee) as the COO - managing India’s biggest distribution portfolio across 68 channels. In his role at MediaPro, Gurjeev worked with industry stakeholders to address the anomalies of the analog market and doubled the revenue in just three years.
He has played an invaluable role in curbing piracy and accelerating the pace of digitization to bring greater transparency in the business. He is an experienced industry veteran, with 22 years in media across destination channels such as ESPN, Star Sports, Discovery & Sony.
Gurjeev is a mechanical engineer from Delhi College of Engineering and holds an MBA from Faculty of Management Studies. He is also an avid sports player.
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